2014 NWFA Expo
Southern Oaks Flooring • November 13, 2025

November 13, 2025

I have never in my life been to a trade show, and I definitely didn't expect to actually have fun at one about hardwood flooring. Nashville was home to the National Wood Flooring Association (NWFA) Expo this year, though, and I have to say they have their act together. That makes sense, since they are the end-all be-all in the hardwood flooring industry. That last sentence is very nerdy but also very true.

Large trade show floor with attendees; branded booths for Norton, 3M, etc.

It was actually exciting to see so many cool flooring products. Jared was enamored with the sanding and finishing equipment as well as the demonstrations for products like Rubio Monocoat. You'd have thought he was going  to have to write a 1500 word essay later from all the questions he asked. He reminded me of...me, as an overachieving student (K-College.) I have to say I was pretty proud!

 

 

Also, what is it about human beings that makes us unnaturally excited about free t-shirts? It was like we'd never seen one before when we got ours to put in our bags. Free food samples seem to have the same effect on people. Just go to Costco on a Saturday to see what I mean. I go during the week to beat the crowds. ;) But I digress... 

Brown t-shirt with a guitar-shaped graphic promoting the NWFA Wood Flooring Expo at the Music City Center in Nashville.

I should have brought my camera to the Expo, but we relied on Jared's phone. Bad call. It's been acting funny lately and died after just a couple pictures. There was so much more to take photos of that we didn't

 

get to. The NWFA did us a favor, though, and made a video of their own. I looked for us but we didn't make the final cut. Boo!

Southern Oaks Flooring

The expo will be in St. Louis next year, so Jared's pretty excited. Mostly about eating ribs at Pappy's. Road trip!

 

Kristin

 

 #nationalwoodflooringassociation #nwfa #nwfaexpo

By Southern Oaks Flooring November 13, 2025
Solid Hardwood What is solid hardwood? Solid hardwood flooring is simple enough to understand: each strip or plank is cut from one solid piece of wood without any visible layers. It can vary in thickness from 3/4-in. to 5/16"-in., but 3/4-in. is the most common option.
By Southern Oaks Flooring November 13, 2025
Photo: Southern Oaks Flooring, Nashville, TN Hardwood Flooring 
By Southern Oaks Flooring November 13, 2025
Photo: Southern Oaks Flooring, Nashville, TN Hardwood floors are easy to maintain, but if neglected they can become pretty grimy and gross. The above photo is all the proof you need. Say it with me now: Ew. Flooring Don'ts: The Worst Products for Your Hardwood Floors Mistake Numero Uno is using Murphy Oil Soap. This is far and away the most common mistake homeowners make when cleaning their hardwood floors. The bottle shows a pretty picture of a sqeaky clean hardwood floor and it "contains 98% naturally derived ingredients," which we all know can mean just about anything. But if you read the fine print you'll see that this is Pure Vegetable Oil Soap. Basically, when you use this you're just pouring vegetable oil on your floor. It doesn't clean a thing; it just creates a waxy buildup that dulls your floor's finish and makes it even harder to restore if and when you need to. Unless you're cool with ruining floors that are generally worth thousands of dollars, stay far away from Murphy Oil Soap. Orange Glo is another homeowner favorite that's just as bad as Murphy Oil Soap, for the same reason. Imagine using hair gel every day without ever washing it out. Eventually, you'd have some pretty bad buildup, right? You'd probably have to use a lot more shampoo and rinse several times before removing it all. Think of Orange Glo as hair gel for your floor. When your floors become dull, though, it costs a wee bit more than a $3 bottle of shampoo to restore. I blame Pinterest for this next flooring DON'T. Believe me, I understand the desire to DIY everything. I've made my own shampoo, lotion, laundry and dishwasher detergent, and made a disastrous attempt at making my own deodorant that resulted in a not so pleasant smelling couple of days before I finally gave that one up. Please, for the love of your floors do NOT make your own DIY floor cleaner. All the ones I've seen use vinegar or lemon juice, mixed with water. No and no! Vinegar will dull the finish and can even eat away at it (hello...it's acidic.) The vast majority of hardwood flooring has a urethane finish, so the vinegar does not clean the wood. It simply ruins its protective layer. For those floors with a hard wax oil finish, the same rule applies. Don't use vinegar! Steam cleaning is great for clothes, horrible for hardwood floors. Of course steam mop commercials do all they can to convince customers that their products are safe for wood flooring. They're not. Not only do steam mops use water, which is the biggest culprit when it comes to damaged wood flooring, they use heat as well! Heat and water are a deadly combination when applied to wood, so as tempting as it is, do not use a steam mop to clean your hardwood floor.
Show More →